Roc Nation, Jay-Z’s entertainment agency, is a well-oiled machine, capable of putting together complex live performances all around the world for millions of fans. But, to create The Book of HOV, a public exhibition chronicling Jay-Z’s musical legacy at the Brooklyn Public Library (BPL), Roc Nation found itself with a unique challenge: how to build a sprawling exhibition inside a public library. An added wrinkle: they had to make sure it was designed in such a way that patrons could continue to use the library while the show was on view.
To accomplish this, Roc Nation brought on partners the company had collaborated with in the past, like Bruce Rodgers’ Tribe Inc, which had produced 17 Super Bowls, 4 of them alongside Roc Nation, and Ian Schatzberg’s General Idea Agency (GIA), a brand design agency. Together, with the input of Jeanne Greenberg Rohatyn, Jay-Z’s art dealer, and many other experts and crews, The Book of HOV came together.
“It’s not a classic museum exhibition in a traditional museum context, obviously,” Schatzberg told ARTnews. “The ambition was to design a story about Brooklyn’s finest, within the context of one of Brooklyn’s great public institutions, while also augmenting and amplifying the sort of ethos and purpose of the public library, which was to be accessible for everybody.”
But because the library isn’t designed as an exhibition space to move people sequentially from room to room, Schatzberg and his team had to come up with an exhibition that didn’t need to be experienced chronologically. Instead, GIA focused on creating thematic chapters that could be viewed out of order, while reflecting on their context within the library.
“For example, with the young adult section and kids section, we were attentive to those audiences,” said Schatzberg. “How do we tell a story thinking about philanthropic efforts and public leadership to young people?”
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