If you happen to be a pregnant person with questions—say, about the foods you should avoid, how big your developing fetus is, or when your morning sickness might finally abate—your online research may lead you to the cheerful and informative website of the American Pregnancy Association. In addition to providing answers to expectant parents, the site offers a wealth of other resources: advice about how to improve fertility, a due-date calculator, and even a hotline for pregnancy questions. For those seeking medical expertise about all things gestation-related, the American Pregnancy Association seems to be a one-stop shop. The group describes itself as “a national health organization committed to promoting reproductive and pregnancy wellness through education, support, advocacy, and community awareness.”
Better yet, it seems to be committed to science. “The Association believes that research is the foundation to significant reproductive discoveries,” the site says. Indeed, the group is cited as a source by many respected medical institutions, including the Cleveland Clinic, Los Angeles’ Cedars-Sinai, Boston’s Brigham and Women’s Hospital, and Maryland’s Johns Hopkins HealthCare. The New York Times, the Washington Post, and CNN have included its advice in articles. The official website about women’s health at the US Government’s Department of Health and Human Services links to the American Pregnancy Association as a resource for those seeking information about pregnancy tests. The Office of Child Welfare recommends that parents considering adoption peruse its list of potential questions to ask adoptive parents.
“The Association believes that research is the foundation to significant reproductive discoveries.”So comprehensive and widely known are the organization’s offerings that it’s easy to overlook the section about unplanned pregnancies, where the tone is decidedly different—fewer facts, more feelings. “If you’re researching your options, you probably need to talk,” the page says, offering a hotline number. “There will be no judgment, no guilt, only a friendly caring person ready to listen and talk.” Actual information about abortion is hard to find, and what the site does provide is sandwiched between warnings. “Consider the impact the procedure may have on your future,” the site advises.
Here’s another thing it doesn’t mention: The American Pregnancy Association isn’t the dispassionate medical authority it might appear to be. Rather, it’s the brainchild of a Texas-based pro-life activist named Brad Imler, and it’s rife with medically inaccurate information—on both abortion and other reproductive health topics. The site hawks unproven blood tests, infertility treatments, and products purported to support the pregnant person and developing fetus. The American Pregnancy Association presents all of its information and products as evidence-based and medically accurate—but nowhere can one find its activist foundations or learn that it doesn’t have a single medical professional listed on its staff of a handful of people.
This veneer of medical expertise isn’t a new phenomenon in the anti-abortion movement. Over the last few decades, pro-life groups have built a robust network of crisis pregnancy centers designed to look like doctors’ offices, complete with ultrasound equipment and available nurses. The purpose of these offices is to dissuade people from getting abortions, yet the staff and marketing materials rarely mention this—crisis pregnancy centers’ misleading messaging has been the focus of several recent court cases. The American Pregnancy Association is set up like a virtual version of these crisis pregnancy centers, attracting expectant parents with its promises of need-to-know information—then gently leading them through an experience subtly laid out to discourage abortion at all costs. It’s a highly successful design: Even the pro-choice think tank the Guttmacher Institute lists the American Pregnancy Association among its sources for information about fetal development.
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