After all shouting and debating, all the billions in ads, and all the fury, the 2024 election will determine whether this nation remains committed to its imperfect democracy or slides toward fascism, whether the politics of hate, grievance, paranoia, fear, and racism triumphs or those of community and inclusion, whether women’s freedoms are curtailed or protected, whether climate change is ignored or addressed, whether the privilege of plutocrats is enhanced or challenged, whether millions of Americans are deported or granted a path forward. But the election will also determine whether Americans live in a world of facts or one of false narratives. It will tell us if America is reality-based.
Donald Trump, as a politician, is a creature of reality television. And reality TV is not real. It is designed to convey the impression of verisimilitude. But the story lines are concocted. The editing is manipulative. The goal is to orchestrate human interactions that can then be turned into compelling, don’t-touch-that-dial stories. They need not be true; they often aren’t. The trick is to fool the viewer into believing they are—or at least to persuade the audience go along with the ruse.
That’s what happened with Trump and The Apprentice, the NBC show he starred in for 14 years. Prior to its appearance, Trump was in a slump as a businessman, having gone bust in Atlantic City as a casino owner and moving from the development of large real estate projects to licensing his name as a brand. The show created a new reality for Trump, depicting him as a hyper-successful billionaire with razor-sharp intuition.
John Miller, a former marketing executive for NBC, recently noted that the network forged a “false narrative for Donald Trump as a big businessman.” Explaining this, he said, “Clearly we had to make something bigger than it was.” That something was Trump. He added, “If people think that he’s the person [to best handle the economy] because he was a great businessman, that is a false narrative. We did it for the show. But it became very dangerous now for the country.”