Editor’s Note: This story originally appeared in On Balance, the ARTnews newsletter about the art market and beyond. Sign up here to receive it every Wednesday.
On a muggy and overcast late June evening, art dealer Jeffrey Loria sat at a window table overlooking home plate in Yankee Stadium’s exclusive Legends Suite Club. Loria was in a jovial mood. The Bronx Bombers were up 2-0 on the upstart Seattle Mariners. The dining room was busy and Loria, a regular at the stadium, chatted with the server, by name, and joked with the chefs at the lobster station, which he visited twice. While fine art and baseball rarely mix, they intersect in Loria, who made his name as a modern and contemporary art dealer—hobnobbing with Edward Hopper, Henry Moore, and Salvador Dalí, among others—before purchasing the Miami Marlins in 2002 and leading them to a World Series victory over the heavily favored Yankees the following year.
Despite his high-profile baseball ownership, however, Loria seems to prefer the more behind-the-scenes nature of his earlier profession. “Art is a private business,” the 82-year-old entrepreneur told ARTnews at the game, a maxim he uses often. Dressed in a blue gingham shirt, black chinos, and a dark blue hooded rain jacket, it’s unlikely that anyone at Yankee Stadium recognized him. Loria may like it that way, but he did publish an autobiography, From the Front Row: Reflections of a Major League Baseball Owner and Modern Art Dealer, this past spring.
“Great ball players have much in common with great artists,” Loria writes in the introduction. “Both put their talents on the line, and neither is easily stifled by criticism.”
From the Front Row roughly follows Loria’s career from his acceptance to Yale University, where he studied art history under the renowned Vincent Scully, through his entrée into the shadowy, furtive art trade. How did he get his start? In 1960, the family of a Yale classmate turned a considerable profit selling their Texas dairy farm, and the fellow Ivy Leaguer looked to Loria, then only 20 years old, for advice on purchasing art with the proceeds. The two went on a buying trip to New York. It was enough to convince Loria that, with a little business know-how from the Columbia Business School, he could turn his art history knowledge into profit.
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