Ron DeSantis is failing when it comes to grassroots fundraising. The situation has gotten so bad that it’s possible the Florida governor might actually be losing money when it comes to courting small-dollar donors.
DeSantis’ team has tried to spin the situation as a positive. In a New York Times piece last week, his advisers argued that the campaign was making a strategic decision to avoid alienating rank-and-file supporters with the sorts of fake promises and alarmist or misleading email blasts that have become hallmarks of political fundraising. That strategy may be commendable, but it doesn’t seem to be working.
It’s hard to say exactly how many small donors DeSantis has—the definition of “small donor” is generally someone who gives less than $200, and campaigns aren’t required to say how many donors of that size they have or how much each of those donors gave. Campaigns simply have to report to the Federal Election Commission the total amount raised from all those small donors, combined. According to filings from DeSantis’ campaign on Saturday, the answer is: not much.
To be precise, it was $2,867,814.98, or about 15 percent of DeSantis’ overall fundraising haul for the second quarter of 2023. It’s hard to draw a comparison directly to Donald Trump’s second quarter numbers, because the former president utilized several complex fundraising vehicles. But Trump has previously broken records for a presidential candidate’s small-dollar fundraising—GOP small donors like him. Even Joe Biden, who has made little effort with grassroots contributors so far, raised $5.3 million from small donors.
While DeSantis’ grand total from all donations, including large ones—$19.7 million—isn’t terrible, the roughly $2.9 million he raised specifically from small donors comes with some red flags. First, it appears to be costing DeSantis a lot to raise that rather paltry sum. According to the same federal filings, his campaign spent:
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