Until a few weeks ago, the Instagram influencer Kimberly Lynn had rarely dabbled in international affairs. With her long fuchsia and magenta dyed hair pulled up into a bun, she regularly updated her 20,000 followers about her home renovations, natural cleaning products, and why she chose to have her fourth baby at home. In her profile bio, she described herself as a “7 figure earner helping families create financial freedom.” Sure, she was political, but mostly she was about championing the right in the culture wars, posting memes about the dangers of vaccines (“I identify as someone who doesn’t participate in medical experiments”) and the importance of traditional gender roles (“I am ready for the alpha male variant to return.”)
In late February, though, Lynn suddenly began posting frequently about Russia and Ukraine, expressing sadness and anger about the invasion and fear for her Ukrainian relatives. “I don’t know who needs to hear this, but Putin is not a white hat,” she wrote, using a term for a savior popular among some adherents to the QAnon conspiracy theory. In the comments, her followers pushed back. “I’m not saying he is…but how do we actually know he isn’t?” one wrote. “He is not a white hat but he is standing in the way of the global reset,” responded another, referring to a conspiracy theory about world governments’ plan to fully control citizens. Someone else added, “What do you think of Zelensky? People are fawning all over him like he is some sort of hero…isn’t he corrupt too?”
It was clear that in criticizing Putin, Kimberly Lynn had surprised some of her followers who dwell in a part of the internet where he’s quickly becoming a far-right conspiracy theory folk hero.
In the weeks since I first reported on pro-Putin propaganda in anti-vaccine groups, the overlap between these two spheres has only grown. Last week, the Toronto Star reported a startling correlation between vaccination status and beliefs about Russia’s invasion of Ukraine. More than 80 percent of vaccinated Canadians said they believed their country should help defend Ukraine, compared to less than a quarter of unvaccinated people. This dynamic is especially pronounced in extremist spaces. Some of the anti-mandate trucker convoy chats on Telegram now seem dominated by Putin cheerleading. “The US truck convoy Telegram channels are basically Russian propaganda channels now,” University of Maryland extremism scholar Caroline Orr Bueno observed on Twitter last week. “They’re sharing blatant Russian disinformation about bioweapons in Ukraine and Zelensky being a Nazi, plus content straight from the Kremlin and Russian state media.”
There is not a huge gap in the ideological differences between the far right and the truckers in convoys. But increasingly these geopolitical conspiracy theories have moved beyond extremist spaces and into the mainstream, as polished Instagram wellness influencers cheerfully share them far and wide.